Well, I love the idea that the whole cooler fits inside the freezer, which should make packing food and other kept cold stuff the night before easier. With our typical pre-dawn getaways the packed and iced cooler usually went into the van the night before, wasting 8 hours of ice retention.
Just grabbing the already packed cooler from the freezer at 4am would be easy enough. Will the beverages within freeze solid overnight? I wonder how frozen Ginger Ale tastes once thawed.
That may merit a taste test, or the use of higher alcohol by volume adult beverages.
Although, if that is anything like our freezer, we would need to eat a lot of frozen foods to make shelf space. Maybe that shelf is all the stuff that goes inside the cooler.