"On a scale from one to 10, how much happier would you be if you could buy any boat in the hundreds of listings in the Paddling Buyer’s Guide? I know the answer, and it’s going to shock you. Not much happier at all."
"In The Paradox of Choice, Schwartz suggests the more choices we have, the more unhappy we are with the choices we make. Why? Because we’re always wondering if the grass is greener."
paddlingmag.com
"In The Paradox of Choice, Schwartz suggests the more choices we have, the more unhappy we are with the choices we make. Why? Because we’re always wondering if the grass is greener."

The Paradox of Choice And Choosing Your "Perfect" Canoe
Two happiness researchers weigh in on choosing perfect boats—and perfect partners. Which are sort of the same thing.
