While all influencers are content providers, not all content providers are influencers
I consider myself a “content provider” and never an influencer. I don’t promote anything other than wood, canvas and leather. I rarely if ever talk to the camera, and I try to keep my videos short.
I enjoy setting up shots that really don’t interfere with whatever I’m doing, either in the shop or on the trail. It’s fun and the comments I receive from viewers are very rewarding, some are like old friends. I just use an older GoPro, my photography isn’t great but it’s passable. My YouTube channel isn’t monetized although it has had enough views to be profitable occasionally. I have fine tuned my instagram page to feed me mostly content that shares my style.
I do follow a quite a few different canoe channels on YouTube, some I rarely watch, a few others I eagerly await their next trip. I do find the commercials a bit annoying but I get it, I don’t have to watch. Some content providers talk a lot, some are ok, some are trying to copy the ok guys and just don’t have it. Sometimes I learn something, sometimes I don’t but I’m glad I had the opportunity to watch.