Strange, but interesting. I wonder if he was unhappy with his build and wanted to start over from scratch. Probably, just another youtube clown looking to garner viewers, so we are helping him out by watching.
What most impressed me was 1. the toughness of the canoe and 2. the quality of the production. He's got multiple cameras shooting from different angles, including a drone (which you can see fly through the scene at 2:13). It's not grainy or handheld shakey. Some of it is just for visual effect, like the fire, which looks to me like it is burning on the far side of the canoe. That's kind of clever because otherwise he couldn't burn it and blow it up in the next scene.
It is pretty stupid that the guy wears a pfd while being pulled on land but doesn't wear a pfd down the rapid. Well, who cares about safety, it's all about the views. He's got 900 so far, but this video has only been out there for a few days. We can bump that up a little, but there are only so many canoetripping viewers. I'll be curious to see where the count ends up.