I've been seeing a lot of info about the value of ceramic coatings on cars, boats, planes, etc. My 4 Runner came with a factory applied ceramic coating (so they claim) and the paint does seem to shed water better than a wax. I talked to a body shop owner and he swears by them. Typically I use 303 Protectant on all my flat-water composite boats, but yesterday, I treated the 2 solo boats with a water activated ceramic coating. The process was very easy - wash the boat, leave it wet, wipe on the coating, rinse the boat, then wipe dry with a towel. The finish looked good, very smooth, no hazing, no lines or swirls. In addition to UV protection, ceramic coatings claim to be hydrophobic. Will the boat paddle faster? Not likely I will be able to tell. But who knows. Maybe now I'll be able to get it up on plane and give those bass boats a run for their money.